Sales and marketing director leading B2B SaaS revenue growth for Canadian CRM provider Maximizer. Coaching sales, managing channels, and connecting marketing execution to commercial outcomes.
About the role
- Regional Sales Manager leading Robertson sales teams for Cornerstone Building Brands’ metal-building products. Driving growth, pricing, customer experience, analytics, and M&A integration across Canada and the USA.
Responsibilities
- Lead a team of sales professionals within the Metal Solutions business unit serving Robertson customers in Canada and the USA
- Drive sales strategies to grow share across Complex Metal Buildings, Simple Metal Buildings, and Commercial Components
- Work with functional support teams to consistently execute the customer-experience value proposition
- Collaborate with Sales, Estimating, Engineering, Business Development, Marketing, Sourcing/Procurement, Sales Operations, Vendor Relations, and executive leadership
- Coach, develop, train, professionalize, and grow the Robertson sales teams
- Develop and execute sales strategies, consult with target customers, understand their needs, and identify suitable products, equipment, or services
- Organize and oversee sales professionals’ schedules, territories, and performance
- Collaborate with business leaders in the US and Canada and maintain a close connection with the President of the Canadian business segment
- Execute pricing strategy with the pricing team and deliver profitability targets while balancing volume growth
- Develop, maintain, and analyze sales scorecards and KPIs, including backlog, bid activity, product type, profit, revenue, win/loss rate, and lead conversion
- Produce and deliver insights for Monthly Operating Reviews and other presentations
- Partner with the plant network to drive customer experience, volume, and revenue growth
- Assess operational barriers, resource needs, and growth opportunities
- Partner with the VP of Sales to identify M&A targets and develop integration strategies
- Collaborate with Marketing on branding and product placement for local markets and digital sites
- Drive integration and serve as a culture carrier during expansive M&A
- Represent the company with industry organizations and trade associations or shows as needed
- Work with Field Services, plants, and branches to resolve customer quality issues and address root causes
- Perform other assigned activities and projects
Requirements
- Must be a data-driven, critical thinker capable of managing multiple data streams and the near-term market while building longer-term strategies
- Proven leadership, influence, and collaboration in a matrixed organization
- Strong understanding of sales and building materials economic drivers
- Willingness to have professionally challenging, productive conversations
- Willingness to travel up to 50%
- Must spend time in the Robertson office in Brantford, ON
- Self-starter who acts with urgency and care
- Savvy negotiator
- CRM proficiency; Microsoft Dynamics preferred
- Highly skilled at building and interpreting analytics models
- Ability to manage and execute multiple projects simultaneously without sacrificing quality
- Highly accountable to multiple stakeholders
- Skilled at simplifying complex topics and influencing in a cross-functional, fast-paced environment
- Excellent listening, verbal, and written communication skills
- Outcome-driven orientation with ability to lead and mentor a high-performing team
- 10+ years in sales with at least 5 years of sales leadership or general management, ideally in building products
- Bachelor’s degree required
- MBA degree or equivalent preferred
- Executive presence, confidence, and assertiveness in actions and idea sharing
- Critical and strategic thinking abilities
- Demonstrated ability to drive and influence organizational and cross-functional change
- Exceptional organization skills with ability to prioritize and execute in a timely manner
- Excellent presentation skills, including presenting pricing concepts and data in a simplified manner
Benefits
- Remote work option
- Inclusive, equitable, and accessible workplace
- Accommodation throughout all stages of the recruitment process
- Confidential handling of accommodation information
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