Brand strategy manager supporting Sun Life Canada’s financial - services brand positioning and initiatives. Translating insights into consistent omnichannel client experiences across Canadian markets.
About the role
- Senior brand and marketing strategist leading client strategy for Cubicle Fugitive, a professional-services branding and web agency. Managing a small multidisciplinary team while shaping positioning, research, campaigns, and growth opportunities.
Responsibilities
- Collaborate with clients on brand positioning strategy, client and competitive research, communications strategy and planning, and marketing and business development plans
- Translate strategies into websites, campaigns, and plans in collaboration with design and development teams
- Conduct stakeholder interviews and research
- Develop insights and present findings to firm leadership
- Lead an agile team across website, marketing, communications, and SEO
- Set direction, allocate work, uphold quality standards, provide feedback, and support team development
- Run formal reviews and advocate for team training and resources
- Monitor workload distribution across the team
- Scope and estimate work and keep projects on time and on budget
- Identify issues early and ensure clients receive promised deliverables
- Direct design, development, and SEO work
- Use AI for research, first drafts, final edits, and analysis with appropriate human review
- Shape proposals and estimates
- Identify additional client needs and monitor competitor offerings
- Represent Cubicle Fugitive at industry events and through professional memberships
Requirements
- Seven to ten years in brand, marketing, or communications strategy
- Experience in an agency, consultancy, or in-house professional services firm
- Ability to develop defensible, research-based strategy
- Strong critical-thinking and problem-solving skills
- Resourcefulness and ability to work through unfamiliar problems
- Strong client and interpersonal skills
- Ability to manage multiple clients and projects simultaneously
- Calm, steady leadership under changing conditions
- Previous experience managing or mentoring people
- Exceptional writing skills
- Working knowledge of websites, SEO, content, and design sufficient to direct work credibly
- Applicants must be legally entitled to work in Canada
- Strategic work examples demonstrating client impact are required as part of the application
Benefits
- Health care spending account
- Employee Assistance Program (EAP)
- Covered professional memberships, including the Legal Marketing Association
- Team events
- On-site gym
- Flexible day-to-day work environment
- Inclusive and accessible recruitment process with accommodation available upon request
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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