Content Manager growing Digitail’s veterinary technology brand through platform-native video and social content. Editing, publishing, and capturing stories at clinics and industry events across North America.
Responsibilities
Own Digitail's social presence across Facebook, Instagram, YouTube, and LinkedIn
Produce short-form video including reels, YouTube Shorts, and behind-the-scenes clinic content
Create light animation, motion graphics, and visual content
Film, edit, and publish independently using tools such as CapCut, Descript, and Canva
Interview veterinarians, practice managers, and clinic staff to capture authentic stories
Develop and manage a content calendar covering product education, customer stories, humor, and thought leadership
Track reach, engagement, saves, shares, follower growth, and pipeline correlations
Experiment with formats, hooks, and trends; discontinue ineffective content and expand successful content
Repurpose podcasts, webinars, and case studies into platform-native formats
Travel to veterinary conferences, trade shows, and customer clinics to film on-location content
Partner with events and customer success teams on content creation
Write customer case studies and contribute to the prospect newsletter
Support webinar planning, production, promotion, and post-event content repurposing
Use Claude, GPT, or similar AI tools in the content workflow
Requirements
Elite, hands-on video editing skills, including pacing, sound design, captions, and timing
Ability to independently create polished short-form video from raw footage
Strong social media expertise across Instagram, YouTube, Facebook, and LinkedIn
Demonstrable examples of posts, videos, or campaigns that grew an audience or drove engagement
Ability to create content natively for each social platform
Experience with motion graphics, basic animation, or visual design is a plus
Strong, witty writing skills for captions, hooks, CTAs, and community responses
Ability to write longer-form case studies and newsletters
Proficiency with Claude, GPT, or another LLM in everyday workflow
Self-starter able to manage calendars and deadlines independently
Willingness to travel across North America 10–20% to capture content at events and customer sites
Experience in healthcare, pet care, or a mission-driven consumer or B2B brand is a bonus
Benefits
PTO + Bank Holidays: Local standard
$1,000 USD annual budget for learning and professional development opportunities
Comprehensive health coverage including medical, dental, vision, and virtual care
Remote-friendly culture
Travel opportunities
Creative freedom
Room to grow
In-house library of Claude AI skills to speed up writing and content production
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