Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
About the role
- Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
Responsibilities
- Lead a pod of up to 8 Social Media Strategists
- Set the tone for excellence across the team and clients
- Set goals for each client engagement in the pod
- Ensure clients follow paid social best practices and Directive’s Social Advertising methodology
- Understand campaign approval moments and support strategists in earning client approval
- Identify roadblocks in strategist one-on-ones and establish action plans to remove them
- Build structure, create a cadence, proactively support the team, and empower team members through clear expectations
- Manage a team of up to 8 Strategists and Senior Strategists
- Meet and exceed department KPIs, including client growth and goal attainment
- Build client trust and relationships that create consistent renewals with senior stakeholders
- Surface cross-sell opportunities aligned with client goals
- Offset client churn through referrals, upsells, and cross-sells
- Communicate results clearly to client contacts, executives, and internal team members
- Make strategic decisions for account direction and growth and retention of key talent
- Travel to visit clients approximately once per year per client or as needed
Requirements
- 4+ years of experience at a performance/digital marketing agency, with B2B experience a bonus
- 2+ years of people management experience
- Deep expertise in paid social advertising campaigns, especially LinkedIn Ads and Meta
- Understanding of LinkedIn and Meta ad units, including conversation ads, document ads, and CTV
- Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6sense, and related advertising tools
- Ability to delegate effectively
- Ability to de-escalate client issues and proactively prevent them
- Strong knowledge of paid media principles, including ICP research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign data with Google Analytics, GA4, Excel, or other analytics platforms
- Ability to drive and measure results via OCT
- Proven, measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and communicate stories with data
- Ability to organize, prioritize, and manage multiple projects simultaneously
- Must be able to travel to clients approximately once per year per client or as needed
- Must have established and current work authorization and permanently reside in the applicable country for global locations
- Reliable internet access and a professional background
- Ability to remain stationary for extended periods and observe and interpret written and verbal communication
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and a 50% employer contribution for dependents (US, CAD, MX)
- Access to certified therapists through Spring Health
- Headspace membership
- Physical therapy through Omada
- Thousands of Aaptiv virtual workouts
- Complimentary One Medical membership for primary and virtual care
- Unlimited PTO with a 2-week minimum
- Paid company holidays
- Birthday off
- End of Year Recharge, closed December 24-January 1
- Paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, scaling in total amount over time
- Annual company-wide retreat
- 100% virtual work-from-home option
- PC or Mac available
- Reasonable accommodations for qualified individuals with disabilities
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
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