Business Development Representative building qualified pipeline for Fresche Analytics, Fresche Solutions’ data modernization business. Engaging CFOs and Finance leaders through targeted outbound prospecting.
Responsibilities
Identify and research potential clients and target accounts for Fresche Analytics solutions
Identify CFOs, Finance leaders, FP&A teams, Controllers, Analytics leaders, and other key decision-makers
Build targeted prospect lists using LinkedIn Sales Navigator, ZoomInfo, and industry databases
Conduct outbound outreach through phone, email, LinkedIn, and other channels
Explain how analytics solutions improve financial reporting, business intelligence, data visibility, and decision-making
Tailor outreach to prospects’ industries, challenges, roles, and technology environments
Conduct initial discovery conversations and qualify potential opportunities
Document qualification information in Salesforce and sales engagement platforms
Schedule qualified introductory meetings for the Analytics sales team
Provide prospect context and ensure smooth handoffs to Account Executives
Generate qualified Analytics leads and pipeline
Track and report lead generation, meetings, opportunities, and pipeline
Collaborate with Sales and Marketing on outbound campaigns and messaging
Maintain accurate prospecting, account, and contact records in Salesforce
Track activity, meeting, opportunity, and pipeline targets
Develop knowledge of data and analytics, financial analytics, business intelligence, reporting, AI, and modern data platforms
Work closely with Analytics Account Executives and Marketing
Share feedback on objections, messaging, market trends, and customer pain points
Generate approximately 8–12 qualified Analytics meetings per month
Requirements
Proven success in a BDR, SDR, inside sales, or business development role, preferably in technology, analytics, SaaS, or IT services
Experience prospecting to senior business stakeholders; CFO or Finance leader engagement experience is an asset
Strong written and verbal communication skills
Strong phone presence and ability to engage senior decision-makers
Ability to understand and clearly articulate analytics and technology concepts in a business-focused manner
Self-motivated, results-oriented, and comfortable working independently
Strong organizational and time-management skills
Proficiency with Salesforce, LinkedIn Sales Navigator, ZoomInfo, Salesloft, Outreach, or similar CRM and prospecting platforms
Experience or familiarity with analytics, financial reporting, Power BI, Microsoft Fabric, Azure Data, or related technologies is an asset
Benefits
Flexible hours and work-life balance
Work-from-home or office flexibility
Competitive base salary
Performance-based commission structure
Premium benefits package
Company-provided technology stack
Advanced sales tools and resources
Collaborative teams and innovation-driven culture
Occasional US and Canadian travel
Equal opportunity and diverse, inclusive workplace
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