Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
About the role
- Associate Director scaling Google Ads for Ground News, a subscription news comparison platform. Building acquisition, measurement, landing pages, and YouTube creative across remote Canada or United States.
Responsibilities
- Build Google from scratch, including account structure, campaign architecture, naming conventions, and testing frameworks
- Scale spend from its current low base to a major share of total paid budget while holding CAC and subscriber payback
- Own Search, Performance Max, Demand Gen, and YouTube, including budget allocation and bidding strategy
- Work with external agencies to build the YouTube creative engine through briefing, testing, and hook and format iteration
- Build, test, and iterate on dedicated Google landing pages
- Build the measurement foundation, including conversion tracking, Enhanced Conversions, app and web attribution, incrementality testing, and trusted reporting
- Experiment with and launch campaigns on adjacent paid channels when justified
- Partner with product, engineering, and analytics to ship paid-media needs
- Report honestly and tactfully on performance
Requirements
- 5+ years managing Google Ads at a meaningful scale, ideally in subscription, DTC, or app
- Proven experience scaling an account from small to large
- Hands-on YouTube experience scaling video campaigns
- Strong analytical skills and comfort with GA4, spreadsheets, and BI tools
- Creative fluency in briefing video and diagnosing ad performance
- Experience managing campaigns on paid channels beyond Google
- Genuine interest in news and media is a plus
- Bonus: diverse paid social platforms and scaling a channel from 0 to 1
- Bonus: CTV/OTT and linear TV buying, including Netflix, Hulu, Roku, Amazon, and YouTube TV
- Bonus: AppsFlyer experience with MMP setup, SKAN configuration, and attribution debugging
- Bonus: Firebase experience with event tracking, audience building, and app-side conversion signals
- Bonus: landing page experience working with design and engineering
- Bonus: Apple Search Ads or app-install experience
- Bonus: familiarity with MMM or geo-lift
- Legal eligibility to work in Canada or the US for any employer
Benefits
- Competitive total rewards: A market-benchmarked base salary, calibrated to your location
- Remote-first environment: Work from anywhere in Canada, on your own time zone
- In-person meetups and team gatherings
- Medical, dental, vision, and life insurance coverage for you and your family
- Professional development opportunities
- Mission-driven team building meaningful products with real-world impact
Job title
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Degree requirement
No Education Requirement
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