Junior SDR generating qualified sales opportunities for Rootstock, a cloud ERP provider on Salesforce’s platform. Researching manufacturing and distribution accounts through calls, email, LinkedIn, and sales technology.
About the role
- Sales Development Analyst supporting DNA Genotek’s genomic sample products and eCommerce growth. Managing lead qualification, CRM data quality, prospect engagement, and customer onboarding across sales and marketing operations.
Responsibilities
- Review, qualify, prioritize, and route marketing-generated leads according to qualification criteria, sales coverage, and follow-up expectations
- Conduct prospect and account research
- Support strategic outbound campaigns, product launches, and follow-up with webinar, tradeshow, and campaign responders
- Maintain CRM hygiene and data quality for lead, contact, account, activity, and onboarding information
- Identify CRM duplicates and data inconsistencies and support account/contact data cleanup
- Assist with reporting and data validation supporting sales execution
- Monitor lead progression and sales engagement activity to identify routing issues, ownership discrepancies, stalled opportunities, and follow-up gaps
- Partner with Account Managers, Business Development, Sales Management, Marketing Operations, and other stakeholders to route opportunities and resolve process issues
- Support customer onboarding through initial account setup, eCommerce platform adoption, and first-order processes
- Track onboarding progress and identify process improvement opportunities
- Execute sales development and commercial operations projects supporting lead generation, customer acquisition, eCommerce adoption, data quality, and process improvement
- Participate in sales, marketing, and product training
- Represent the company at conferences and industry events as required
- Assist with special projects supporting revenue growth and eCommerce initiatives
- Identify opportunities to automate manual intake and improve triage, routing, and follow-up processes
Requirements
- Bachelor’s Degree in Science, Business, Communications, Marketing, or relevant industry experience
- 1–2 years of previous sales or sales development experience and an interest in business and/or marketing
- Proven research skills with the ability to filter critical information
- Ability to take direction, work independently, and collaborate with cross-functional teams
- Proficient in Microsoft Office applications
- Previous experience working with Salesforce considered an asset
- Comfortable with phone and communications with customers
- Exceptional oral and written communication skills
- High level of integrity and strong commitment to building a successful company
- Previous experience in sales development, sales operations, marketing operations, revenue operations, customer onboarding, or commercial analytics preferred
Benefits
- Highly competitive Health, Dental and Vision Coverage for you, your spouse and your dependents
- Disability and Life Insurance Benefits
- RRSP plan with company-matching contributions
- Generous paid time-off, including vacation days, sick days, additional company wide paid days off and personal days
- Maternity Leave and Parental Leave Coverage
- Adoption benefit for parents adopting a child
- Employee Referral Program – you may be eligible for a cash bonus if your referrals are hired
- Employee Assistance Program
- Employee Service Recognition
- Annual Fitness Reimbursement
- Job-related Training Programs
- Ability to participate in Teams, Committees, Events and Clubs
- Depending on the role you may be eligible to work in a hybrid environment or fully remotely
- Free Onsite Parking
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