Product Marketing Manager shaping AI and Skilled Nursing product positioning for PointClickCare’s healthcare platform. Leading launches, sales enablement, customer insight, and growth initiatives.
About the role
- Senior Director of Product Marketing shaping positioning, launches, and packaging for ProShop ERP and Chip. Helping precision manufacturers adopt AI-powered execution and compliance software.
Responsibilities
- Own product marketing end to end as the senior-most and only product marketer
- Set go-to-market strategy and tiering for launches ranging from category launches to release notes
- Orchestrate Product, Sales, Marketing, and Customer Success to execute launches
- Own product vocabulary, naming, bundling, packaging, and partner on pricing decisions
- Introduce product changes to the existing install base clearly
- Lead competitor monitoring, win-loss analysis, and sales battlecards
- Feed market and competitive intelligence into marketing and product strategies
- Partner with Product on first-party research and early-access customer cohorts
- Turn customer insights into positioning, published evidence, and product influence
- Own portfolio-level positioning, value identification, and messaging across ProShop and Chip
- Maintain consistent messaging across the website, demos, and renewal conversations
- Own strategic narrative, demo framing, objection handling, and proof points for go-to-market teams
- Partner with GTM Enablement on delivery and certification
- Use AI for research, drafting, competitive monitoring, call analysis, reporting, and operational scale
- Define metrics connecting product marketing to pipeline and revenue
- Report launch performance, win rates, field message adoption, and insights
- Shape the product marketing function and establish its operating rhythm
Requirements
- 10+ years in B2B SaaS product marketing
- At least 3 years leading the function or a major portfolio
- Track record of successful product marketing in a high-growth tech company
- Player-coach experience shipping launches, decks, and positioning
- Experience owning and scaling a product marketing function
- Strong command of B2B buyer journeys, personas, and value-based messaging
- Ability to translate technical products into business outcomes
- Direct experience marketing an AI or data-driven product to a non-technical buyer
- Established use of AI for research, drafting, analysis, competitive monitoring, and more
- Comfort driving pricing and packaging decisions
- Executive presence and exceptional writing, presentation, and storytelling skills
- Experience working with or marketing to machine shops, manufacturers, or industrial organizations highly desirable
- Familiarity with CMMC, ITAR, or AS9100 is a plus
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
- Must be located in the United States or Canada; candidates in California, New York, and Quebec will not be considered
- Reliable internet capable of handling video calls
- Space for confidential calls
Benefits
- Extended health benefits, including health, vision, and dental care
- RRSP or 401(k) contribution matching up to a maximum
- Ample paid time off
- Competitive salary and benefits package
- Remote work opportunities
- Access to the Bellingham, WA office as desired
- Winter break from December 25th to January 1st annually without affecting vacation balance
- Collaborative and supportive team environment
- Growth support and celebration of success
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