Senior Director of Product Marketing shaping positioning, launches, and packaging for ProShop ERP and Chip. Helping precision manufacturers adopt AI-powered execution and compliance software.
Responsibilities
Own product marketing end to end as the senior-most and only product marketer
Set go-to-market strategy and tiering for launches ranging from category launches to release notes
Orchestrate Product, Sales, Marketing, and Customer Success to execute launches
Own product vocabulary, naming, bundling, packaging, and partner on pricing decisions
Introduce product changes to the existing install base clearly
Lead competitor monitoring, win-loss analysis, and sales battlecards
Feed market and competitive intelligence into marketing and product strategies
Partner with Product on first-party research and early-access customer cohorts
Turn customer insights into positioning, published evidence, and product influence
Own portfolio-level positioning, value identification, and messaging across ProShop and Chip
Maintain consistent messaging across the website, demos, and renewal conversations
Own strategic narrative, demo framing, objection handling, and proof points for go-to-market teams
Partner with GTM Enablement on delivery and certification
Use AI for research, drafting, competitive monitoring, call analysis, reporting, and operational scale
Define metrics connecting product marketing to pipeline and revenue
Report launch performance, win rates, field message adoption, and insights
Shape the product marketing function and establish its operating rhythm
Requirements
10+ years in B2B SaaS product marketing
At least 3 years leading the function or a major portfolio
Track record of successful product marketing in a high-growth tech company
Player-coach experience shipping launches, decks, and positioning
Experience owning and scaling a product marketing function
Strong command of B2B buyer journeys, personas, and value-based messaging
Ability to translate technical products into business outcomes
Direct experience marketing an AI or data-driven product to a non-technical buyer
Established use of AI for research, drafting, analysis, competitive monitoring, and more
Comfort driving pricing and packaging decisions
Executive presence and exceptional writing, presentation, and storytelling skills
Experience working with or marketing to machine shops, manufacturers, or industrial organizations highly desirable
Familiarity with CMMC, ITAR, or AS9100 is a plus
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
Must be located in the United States or Canada; candidates in California, New York, and Quebec will not be considered
Reliable internet capable of handling video calls
Space for confidential calls
Benefits
Extended health benefits, including health, vision, and dental care
RRSP or 401(k) contribution matching up to a maximum
Ample paid time off
Competitive salary and benefits package
Remote work opportunities
Access to the Bellingham, WA office as desired
Winter break from December 25th to January 1st annually without affecting vacation balance
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