About the role

Product Marketing Manager driving launches, positioning, and lifecycle campaigns for a product serving brands and creators. Partnering with Product, Design, Engineering, and Growth in Vancouver.

Responsibilities

Plan and run end-to-end monthly and quarterly multi-channel campaigns for major product launches and key customer segments, from brief to performance reporting
Run a weekly cadence of feature release communications across blog, social, email, and in-app channels
Write persuasive copy that translates new features into clear value for brands and creators
Improve and expand core product positioning and messaging on the company website
Plan lifecycle campaigns and create content for every stage of the customer journey, including onboarding emails and in-app messaging, to drive activation and retention
Build and share knowledge of ideal customer profiles across the company
Conduct market and competitive analysis to inform positioning and internal content
Partner with Product, Design, and Engineering to align launches, onboarding, and in-product growth
Use AI tools to work faster and operate processes enabling scalable campaigns, experimentation, and measurement
Work directly with the VP of Growth

3+ years of experience in product marketing
Proven track record of shipping product launches and running multi-channel campaigns at a high cadence
Excellent copywriting and messaging skills, with the ability to shape how a product is perceived
Strong bias for action and a focus on execution and consistent, high-quality output
Hands-on experience with content marketing and lifecycle marketing, including email and in-app communications
Solid understanding of the product-led growth funnel: activation, adoption, expansion, and retention
Daily, practical use of AI tools in your marketing workflow
Experience collaborating cross-functionally with Product, Design, and Engineering
Ability to work from the Vancouver office 3 days per week
Preferred: Experience at a startup
Preferred: Background in B2B SaaS, two-sided marketplaces, the creator economy, or product-led growth companies
Preferred: Deep curiosity about customer behavior and modern marketing, with an active interest in the AI and marketing community
Preferred: Experience with market research and competitive analysis
Preferred: Experience with paid or organic demand generation, event marketing, or customer advocacy programs such as reviews and case studies
Preferred: Side projects or personal experiments with new marketing and AI tools

Competitive Pay: $90,000 - $120,000 CAD
Annual Reviews: yearly performance and compensation reviews with opportunities for raises.
Paid Time Off: 3 weeks of vacation to recharge.
Paid Holidays: observe statutory holidays with pay.
Paid Sick Leave: take care of yourself when you need it.
Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done.
Growth Potential: opportunity for career progression and financial growth.