Product Marketing Manager rebuilding HR product messaging and collateral for McLean & Company. Driving go - to - market strategy, sales enablement, and launches for B2B offerings.
About the role
- LinkedIn GTM Consultant building LinkedIn go-to-market engines for B2B software clients. Shaping positioning, content, thought-leader advertising, and pipeline growth at SalesPlaybook AG.
Responsibilities
- Segment clients’ markets and define Ideal Customer Profiles (ICP)
- Develop positioning and messaging strategies
- Create GTM activities and strategy alignment documents, market segmentation and ICP definitions, and positioning and messaging frameworks
- Build bespoke LinkedIn content strategies tied to business goals
- Establish content operations systems covering creation, approval, distribution, and repurposing
- Optimize LinkedIn profiles to build trust and convert visitors
- Automate LinkedIn ICP network expansion and the capture, enrichment, and connection of profile engagers
- Set up and manage LinkedIn Thought Leader Ads
- Run bi-weekly content calls to extract clients’ expertise, stories, and points of view
- Turn content calls into outlines and write authentic client content
- Manage client communication and project timelines
- Build monthly performance reports on content and pipeline development
- Work with proven frameworks, internal playbooks, and an experienced team
Requirements
- Deep LinkedIn-as-GTM expertise: organic content, network expansion, and Thought Leader Ads
- A client-facing consulting presence: ability to meet an executive at eye level and own the relationship, not just execute tasks
- Solid grasp of positioning and ICP, and judgment to match the right thought leader to the right audience
- Excellent writing in German and English
- Entrepreneurial drive
- Strong project management skills
- Comfortable with AI tools
Benefits
- Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
- Working with a manageable number of focused clients (4–6 simultaneously)
- Positioning as a specialist expert in the B2B sales landscape
- 90% remote work and fast decision-making processes
- Performance-based compensation based on results
- Professional development budget of up to 5,000 CHF annually
Job title
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Experience level
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Degree requirement
No Education Requirement
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