Brand strategy manager supporting Sun Life Canada’s financial - services brand positioning and initiatives. Translating insights into consistent omnichannel client experiences across Canadian markets.
About the role
- Chef de marque en neurologie pour Pendopharm, division de produits spécialisés de marque de Pharmascience. Développement de stratégies marketing et lancement de marques pharmaceutiques de prescription.
Responsibilities
- Develop and implement strategic and operational plans for assigned brands to exceed market share and sales targets
- Collaborate with internal and external stakeholders to understand the market, competitors, and customers and to develop a strategic plan
- Implement tools and activities according to the plan
- Define success metrics, measure return on investment, and adjust as needed
- Manage overall brand budgets, financial profitability and efficiencies (P&L)
- Establish sales forecasts with the business analyst specialist
- Develop and interpret market research with the business analyst specialist
- Contribute to marketing innovation at Pendopharm
- Report product quality complaints and adverse events in accordance with internal procedures
- Assess market opportunities and support the potential launch of new specialty brands
- Develop promotional activities for the sales force and materials for congresses
- Organize advisory meetings, advisory boards, and other client events
- Plan congresses in coordination with the sales and marketing coordinator
- Develop medical messaging and a training plan with Medical Affairs
- Present the marketing plan and tools to sales representatives
Requirements
- Strategic thinker, excellent team player, exemplary leadership, and results- and sales-oriented
- Strong experience in marketing, market analysis, and/or sales
- Strong verbal and written communication skills
- Ability to multitask, prioritize and take ownership
- Proficiency in Excel, Word and PowerPoint
- Bilingual in spoken and written French and English required
- Minimum 7 years' pharmaceutical experience in an innovative company for prescription medicines or medical devices
- At least 2 years' experience in sales and/or market analysis and/or market access
- At least 5 years' experience as a brand manager
- Bachelor's degree in Business/Marketing or in Science
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Chef de marque en neurologie chez Pendopharm, division spécialisée de Pharmascience. Développement de stratégies marketing, prévisions, événements et lancements de produits pharmaceutiques sur ordonnance.
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