Business Development Representative generating qualified B2B opportunities for Talan’s Data & AI transformation services. Prospecting across Canada and the United States through calls, email, and LinkedIn.
About the role
- Business Development Representative generating qualified leads and discovery meetings for War Room, a specialized programmatic advertising agency. Managing outbound prospecting, CRM activity, and sales pipeline support.
Responsibilities
- Generate new business opportunities, qualify leads, and support the sales pipeline
- Connect with prospective clients and position digital marketing and technical services to meet their needs
- Identify, prospect, and engage potential clients through email, LinkedIn, and calling where appropriate
- Qualify inbound leads and book discovery meetings aligned with War Room's ideal client profile
- Ensure a consistent flow of qualified discovery meetings for the Sales team
- Qualify prospects based on anticipated media budget, decision-making authority, and genuine interest in paid media services
- Build targeted prospect lists using lemlist, LinkedIn Sales Navigator, or similar platforms
- Conduct account and contact research to personalize outreach
- Support refinement of ICPs, personas, and targeting criteria
- Develop, execute, and optimize multichannel outbound prospecting sequences
- Track leads, activities, and outcomes in HubSpot
- Maintain CRM hygiene and follow established workflows
- Contribute to reporting on outreach activity, conversion rates, and pipeline contribution
- Share insights on effective messaging and market approaches
- Document prospect qualification information in HubSpot to support handover to Sales
- Report to the Director of Sales
Requirements
- 1-3 years of experience in B2B sales development or business development, with demonstrated success in outbound prospecting and booking discovery meetings
- Strong interest in digital marketing, advertising, or tech services
- Excellent communication skills, both verbal and written
- Comfortable with outbound prospecting and resilient in handling rejection
- Highly organized with the ability to manage multiple outreach activities
- Proactive self-starter with a growth mindset
- Experience with CRM tools (e.g., HubSpot, Salesforce) is an asset
- Programmatic exposure/experience is a bonus
- Agency experience is a bonus
- Candidates must be based in the Greater Toronto Area (GTA)
- Available to work 9:00 AM–5:00 PM Eastern Time
Benefits
- Fully Remote
- Work From Anywhere – Up to 20 days of extended remote work per year
- Summer Hours – Enjoy additional flexibility during the summer
- Paid Vacation – 3 weeks annually
- Paid Sick Leave
- Health & Wellness – Extended health and dental benefits + wellness spending account
- Professional Development – Funding to support your growth
- Retirement Savings – Employer GRSP matching
- Approximately $24,000 CAD in annual performance-based variable compensation, subject to meeting performance targets and final approval of the compensation plan
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