Account Executive building pipeline and closing new dealership software customers across Canada. Selling VitalEdge Technologies’ platform to dealer owners and executives.
About the role
- Integrated communications account director leading PR, social, and digital campaigns for Canadian PR agency APEX Public Relations. Managing client growth, retention, teams, and new business.
Responsibilities
- Lead and provide strategic oversight and overall project management across multiple accounts, focusing on growth and client retention
- Support the EVP as the day-to-day strategic lead for client initiatives, providing high-level counsel and developing long-term plans aligned with client business goals
- Plan, develop, and oversee integrated communications strategies across PR, social, and digital platforms
- Foster and maintain strong client relationships and proactively address issues
- Lead project plans, strategies, and new business pitches
- Guide press materials, media pitches, events, digital content, and storytelling efforts
- Develop and oversee client onboarding processes
- Implement client retention programs, including check-ins, gifting, and satisfaction surveys
- Explore innovative ways to deliver client value and stay ahead of industry trends
- Lead and mentor account teams and promote high performance and continuous improvement
- Oversee direct-report performance and professional development
- Plan and allocate resources across accounts with the VP and department heads
- Identify revenue-growth opportunities through upselling and new business
- Participate in developing and presenting new business proposals and pitches
- Collaborate on agency market positioning, industry events, networking, and award submissions
- Attend and oversee media events, press trips, and other client-related activities, including after-hours as needed
Requirements
- Minimum 8–10 years of agency experience with a demonstrated track record of success managing key client relationships and driving business growth
- Demonstrated ability to lead and develop teams through collaboration, mentorship, and results-driven performance
- Strong strategic thinking and ability to develop and execute comprehensive plans that drive client success
- Exceptional communication and interpersonal skills with high EQ
- Ability to build and maintain relationships with diverse stakeholders
- Deep understanding of public relations and communications, including media relations, creator and influencer program management, digital strategies, and industry trends
- Exceptional attention to detail and ability to summarize complex information
- Ability to ensure client-facing materials and communications are error-free and meet agency standards
- Previous agency experience
- Willingness and ability to travel domestically and internationally as required
- Comfortable working in an ever-changing, fast-paced, accelerated-growth environment
Benefits
- Medical, vision, and dental benefits for full-time permanent employees with no waiting period
- Paid Christmas break, subject to client work
- Wellness account
- Annual retreats
- Flexible time off, including floater days and an annual volunteer day
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Degree requirement
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