Chef de marque en neurologie chez Pendopharm, division spécialisée de Pharmascience. Développement de stratégies marketing, prévisions, événements et lancements de produits pharmaceutiques sur ordonnance.
Responsibilities
Develop and implement strategic and operational plans for assigned brands to exceed market share and sales targets
Collaborate with internal and external stakeholders to understand the market, competitors, and customers
Implement tools and activities according to the plan
Develop success metrics, measure return on investment, and adjust as needed
Manage overall brand budgets, financial profitability, and identify efficiencies (P&L)
Prepare sales forecasts in collaboration with the business analyst specialist
Develop and interpret market research
Contribute to marketing innovation at Pendopharm
Report product quality complaints and adverse events
Assess market opportunities and potentially contribute to the launch of new specialty brands
Develop promotional activities and materials for congresses
Organize advisory board meetings, consultative meetings, and other client events
Plan congresses with the sales and marketing coordinator
Develop medical messages and a training plan with Medical Affairs
Present the marketing plan and tools to sales representatives
Requirements
Strategic thinker, strong team player, exemplary leadership, and results- and sales-oriented
Strong experience in marketing, market analysis, and/or sales
Excellent verbal and written communication skills
Ability to multitask, prioritize, and take strong ownership
Proficiency in Excel, Word and PowerPoint
Bilingual (spoken and written) required
Minimum 7 years of pharmaceutical experience in an innovative company for prescription medicines or medical devices
At least 2 years' experience in sales and/or market analysis and/or market access
At least 5 years' experience as a brand manager
Bachelor's degree in business/marketing or in sciences
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