Manager leading Sun Life’s Prospr service - to - sales teams across insurance and wealth support. Coaching employees, improving operations and identifying client - focused sales opportunities.
About the role
- Sales Manager driving luxury resort bookings, guest experiences, and travel-trade partnerships for Sonora Resort. Growing corporate and group revenue through consultative sales and industry networking.
Responsibilities
- Drive guest satisfaction and revenue growth for Sonora Resort, a luxury all-inclusive Relais & Châteaux resort in British Columbia
- Provide seamless pre- and post-stay guest services to convert and retain guests
- Engage prospects and clients by phone, email, messaging, and social channels
- Prepare client quotes using Excel and other software tools and communicate correct rates
- Provide reservation details to the reservations department
- Customize guest itineraries and coordinate reservation and trip details with operations
- Provide transportation date, time, and location information to guests
- Coordinate room inventory management to optimize sales
- Learn and apply PMS and CRM tools to improve guest experience and productivity
- Develop and grow B2C and B2B relationships to generate incremental revenue
- Conduct proactive outreach to travel advisors, corporate planners, and group buyers
- Manage travel trade partnerships, including product updates and training
- Own the corporate and group sales cycle from lead generation through contract execution
- Partner with Marketing on outreach, warm leads, and sales materials
- Plan and host site visits and familiarization experiences
- Advise leadership on favorable booking-agent agreement terms
- Attend and represent Sonora Resort at trade shows and exhibitions
- Prepare presentations for trade shows and exhibitions
- Build partnerships with DMOs, DMCs, travel trade partners, meeting planners, and industry stakeholders
- Communicate payment schedules and monitor upcoming or overdue balances
- Ensure pre-stay payments are collected according to resort terms
- Coordinate commission payments and work with Accounting and Reservations to ensure timely payment
- Support Finance with accurate sales reporting
- Contribute to strategic sales plans and annual revenue targets
- Monitor market trends, competitor activity, and industry developments and adjust sales strategies
Requirements
- Fluent in English; additional languages considered an asset
- Must be eligible to work in Canada; Sonora Resort is unable to assist with obtaining work authorization
- Minimum 2–3 years of sales experience in the hotel industry; luxury hotel experience is an asset
- 2–3 years of proven sales experience in luxury hospitality or travel
- An undergraduate degree with an emphasis on business preferred
- Proficiency with MS Office Suite
- Experience with property management software (PMS) and Customer Relationship Management (CRM) software an asset
- Strong relationships in the travel trade and/or corporate incentive markets
- Solid understanding of the luxury travel market, including Virtuoso and Signature networks
- Excellent verbal and written communication skills
- Proven ability to build, expand, and activate B2C and B2B relationships
- Highly detail-oriented, with ability to prepare quotes and group contracts accurately
- Exceptional organizational and pipeline-management skills
- Capability to train booking agents on Sonora services
- Experience coordinating and hosting site visits, trade shows, and industry events
- Strong problem-solving abilities
- Ability to adapt sales strategies to changing market conditions and priorities
- Ability to collaborate with reservations, marketing, Events, and finance departments
- Excellent time management skills
- Ability to contribute to and execute strategic sales plans, forecasting, and budgeting
- Willingness and ability to travel up to 20%
- Ability to manage sensitive and confidential information professionally and discreetly
- Ability to work independently in a remote environment and attend monthly in-person meetings at the Richmond, BC head office
- Flexibility to work weekends and holidays as needed
- Required to spend time onsite at Sonora Resort for sales events
- Extensive computer work, including typing and reading from a computer screen
- Adherence to workplace health and safety standards, company policies, and code of conduct
Benefits
- Bonus based on performance
- Competitive salary
- Dental insurance
- Employee discounts
- Health insurance
- Opportunity for advancement
- Wellness resources
- Comprehensive extended health, dental and insurance benefits package
- Remote work flexibility
- Training and professional development opportunities
- Career advancement opportunities
- Special room rate for yourself and immediate family members at Sonora Resort
- Special discounted rates for yourself at other Relais & Chateaux properties around the world
- Employee and Family Assistance Program for Mental Health support
- Business travel to trade shows, exhibitions and sales calls
- Complimentary single bedroom lodging in Sonora employee accommodations while on shift at the resort
- Complimentary meals, snacks, and non-alcoholic beverages from the Employee Kitchen
- Water taxi transportation from Campbell River to and from the resort for scheduled work shifts
- Employee fitness facility, lounge area and hot tub access
- Complimentary Wi-Fi, cable TV and internet calling in each employee room
- 25% discount on Island Currents Spa services and retail products
- 25% discount on Sonora Gift Shop retail items
- Opportunity to develop under the prestigious Relais & Châteaux banner
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
ADP Sales Manager coaching Sun Life’s early - career insurance and wealth advisors. Driving sales productivity, readiness, progression, and continuous improvement.
Field Sales Executive selling Shred - it document destruction services across Vancouver. Building pipelines, managing sales cycles, closing orders, and growing customer relationships for WM Canada.
Freelance sales trainer coaching DACH SaaS and AI teams on discovery, full - cycle selling, and revenue performance. Delivering practical group workshops and 1:1 training mandates.
Vertriebs - Setter qualifiziert täglich warme Leads und terminiert Verkaufsgespräche. FounderBlocks unterstützt Gründer beim Aufbau digitaler Startups und Produkte.
Représentant(e) des ventes pour cVert, entreprise québécoise de traitement de pelouse résidentielle. Répondre aux demandes, proposer des solutions et conclure des ventes à distance.
Senior Sales Executive guiding founders through consultative Growth Discovery at Pilothouse, an ecommerce growth agency. Closing partnerships and improving sales systems with AI and automation.
Sales and service assistant supporting Sun Life’s group benefits business development and client retention. Coordinating inquiries, reports, renewals, correspondence, and administrative operations.
Pharmaceutical sales representative promoting dermatology products to healthcare professionals for Inizio Engage, a healthcare engagement partner. Managing territory strategy, customer relationships, and medical education.
ERP sales representative managing full - cycle B2B sales for Netsuite and Acumatica services and software. Building pipelines, closing complex deals, and growing North American client partnerships.