Senior Product Marketing Manager leading go - to - market strategy for Benevity’s social - impact technology platform. Coaching product marketers and aligning Product, Sales, and Marketing.
About the role
- Senior Manager leading mutual fund and ETF product marketing for Sun Life Global Investments’ Retail channel. Developing launches, positioning, collateral, and go-to-market strategies.
Responsibilities
- Lead the development and execution of product marketing strategies for mutual fund and ETF wealth solutions for the Retail channel
- Manage product launches, updates, regulatory filing marketing support, and investment solution-specific materials including brochures, websites, videos, and presentations
- Collaborate with Product Management, Product Development, Compliance, Sales, Digital Marketing, Design and Creative, and Investment Communications teams
- Develop ongoing knowledge of the product lineup, industry trends, competitive landscape, financial markets, and global economic trends
- Understand and support how Retail Sales teams and advisors position and promote investment solutions
- Interpret industry trends and recommend business-supporting strategies
- Recommend marketing tactics such as sales collateral, product positioning, advertising, email campaigns, and webinars
- Build go-to-market strategies, align tactics, and develop marketing materials and web landing pages
- Update and refine marketing collateral, web content, and tools
- Manage multiple projects and ensure timelines are met
- Develop and execute marketing strategies for the existing product shelf
- Build relationships with Retail Sales, solicit feedback, and measure marketing success
- Identify success measures including sales, assets, and requests
Requirements
- Previous experience within the financial services industry, specifically the investment area
- Demonstrated ability to develop product marketing strategies and positioning that contribute to increased sales
- Mutual fund and/or ETF marketing or product management experience
- Excellent creative writing and communication skills
- Ability to work effectively and independently within tight and changing deadlines
- Ability to prioritize multiple deliverables within a cross-functional team environment
- Excellent project management skills
- Creative problem-solving and strong analytical skills
- Ability to build relationships and engage with junior colleagues through senior executives
- Bachelor’s degree in Commerce, Finance, or Marketing
- Minimum 6 years of investment product marketing and/or product management experience in the financial services industry
- Solid understanding of investment products, specifically mutual funds and ETFs
- Completion of the CSC required
- CFA charter holder or candidate/CIM designation preferred
- Strong teamwork and collaboration skills
- Professional and tactful in client dealings
- Ability to influence and accomplish work through other people and functional departments
- Ability to assimilate information from varied sources and make recommendations
- High proficiency in MS Office, including Excel, Outlook, Word, and PowerPoint
Benefits
- Access to short-term assignments or ‘Gigs’ across the organization, to help you develop new skills and connections.
- A collaborative and interactive team environment
- Charitable giving through our You Give, We Give program, with matching contributions in many cases
- Care Days available for self-care or care of others
- Sick Days to support your well-being
- Hybrid work with flexibility to work from the office and virtually based on business, client, and employee needs
- Incentive plans for eligible employees, with discretionary payment subject to individual and company performance
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