Senior Product Marketing Manager leading go - to - market strategy for Benevity’s social - impact technology platform. Coaching product marketers and aligning Product, Sales, and Marketing.
About the role
- VP leading Sun Life Global Investments’ Canadian investment product strategy, marketing and partnerships. Driving growth across mutual funds, ETFs, annuities, GICs and institutional solutions.
Responsibilities
- Set the strategic direction for Sun Life Global Investments’ product portfolio
- Lead product development for mutual funds, ETFs, target date funds, segregated funds, annuities and GICs
- Lead integrated go-to-market, marketing, brand and communications strategies
- Strengthen SLGI’s market presence through thought leadership, industry forums, partner engagements and strategic client conversations
- Use analytics, client research and competitive intelligence to identify growth opportunities and improve decisions
- Lead product strategy, roadmap and product shelf management from opportunity identification through post-implementation review
- Ensure products meet profitability targets and regulatory requirements
- Provide post-launch product oversight and recommend product mergers and closures
- Support retail and institutional distribution teams with sales concepts, product positioning, training and ongoing support
- Establish policies and controls and mitigate investment and business risk
- Build and manage strategic relationships with partners, asset managers and industry stakeholders
- Lead and develop high-performing, diverse teams and build succession depth
- Partner with investments, operations, distribution, finance, legal, risk, digital and client experience teams
Requirements
- University degree or equivalent experience
- 10-15+ years of progressive leadership experience in financial services, asset management, wealth, insurance, investment solutions, product strategy, marketing or a related field
- Proven ability to lead cross-functional teams and deliver enterprise-level growth initiatives with measurable business impact
- Bilingualism in French and English, both oral and written, required for Quebec positions
- Experience with product strategy, product development, marketing, strategic partnerships and investment solutions
- Ability to lead product portfolios including mutual funds, ETFs, target date funds, segregated funds, annuities and GICs
- Advanced education in business, marketing, analytics or investments is an asset
Benefits
- Hybrid work with flexibility to work from the office and virtually based on business, client and employee needs
- Participation in various incentive plans, with payment subject to individual and company performance
- Accommodation support during the application process
- Diverse and inclusive workplace
- Opportunities to make a meaningful difference for clients and communities
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