Associate Sales Development Manager leading outbound SDRs for Motive's AI - powered fleet - management platform. Coaching teams, improving meeting quality, and driving qualified pipeline.
About the role
- Head of Sales Development building Motion’s outbound function and SDR team. Selling AI-powered marketing analytics and creative-strategy software to marketers.
Responsibilities
- Own target lists, prioritization, and signals for outbound prospecting
- Select the right outreach mix across email, phone, text, LinkedIn, events, and in-person channels
- Own messaging, calls to action, and offers for each segment
- Build predictable outbound pipeline
- Start hands-on, prove what works, then recruit and lead the SDR team
- Recruit and onboard SDRs, including existing professional contacts
- Use Motion’s warm 700K-person CRM, data, personalization, enrichment, and RevOps infrastructure
- Sell Motion/Runneth’s marketing analytics and AI creative-strategy platform to marketers and budget owners
Requirements
- First sales development leader at a fast-growing B2B company, having hired the team, written the playbook, and owned the resulting pipeline
- Experience working warm pipeline, including event attendees, product activations, lost deals, and former customers
- AI-native experience with Clay-style enrichment, signals, automation, workflows, or agents
- Ability to make phone calls and coach sales development representatives to do the same
- Knowledge of strong SDR candidates who would join the team
- Understanding of the entire business and ability to explain strategic decisions
- High agency
- Bonus: experience selling to marketers
- Bonus: experience running win-back programs for churned customers
- Bonus: experience building in-person SDR culture
- Bonus: background running field or in-person programs
- Bonus: firsthand experience using Motion/Runneth
- Must be based in Toronto
Benefits
- Equity for all
- Health benefits from day one
- Monthly health & wellness stipend
- 20 days of PTO
- $1,500 work-from-home stipend
- Home internet bill covered
- Optional office spaces in Toronto, Montréal, Vancouver, and Porto
- AI tools without token limits
- AI virtual office
- Company-wide retreat at least once a year
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